trey taylor » church

Easter at Bay 2011

trey — Wed, 04 May 2011 20:18:52 +0000

Easter at Bay this year was incredible, just under 4500 people attended 1 of our 8 experiences. Here are a few pics, I hope to post a few more later on.

Easter at Bay

trey — Sun, 03 Apr 2011 18:08:18 +0000

Gonna be unforgettable!

Field Guide for Creatives

trey — Thu, 31 Mar 2011 14:16:09 +0000

The Creative Collective recently released an e-book called Creative Matters. I’ve started it, but with my long list of current reads I just haven’t quite finished it. But I will say that what I’ve read is fantastic. It’s a field guide for creatives that create week to week with a firm deadline of Sunday morning looming over them at any given time. It’s written by tons of guys & gals that I follow and admire. If you are a part of church creative team or are creative in any way, you’ve got to download this and soak it up.

Oh and btw, it’s free. Get it here.

‘Collide’ Palindrome

trey — Tue, 15 Mar 2011 13:41:01 +0000

Fantastic video from the guys at Port City Community Church in Wilmington, NC. Be sure to watch it all the way through.

7 Ways to Improve Creativity

trey — Thu, 10 Mar 2011 17:06:32 +0000

Last week I got to go to Seeds Conference at Church on the Move and learn from one of the best Creative Teams on the planet. So I wanted to share some of my notes and thoughts from one of the breakout sessions that Whit George did on improving your creativity now. It was practical and really good. So here ya go…

1 / Thinking about what your going to say more than how your going to say it.

That is huge. Our primary role is communication, so we’ve got to know what it is we are communicating before we figure out how to communicate it.

2 / Be habitual about creativity.

If you don’t make time to be creative on purpose you will never be on accident.

Whit talked about one of my all time favorite books, The Creative Habit by Twyla Tharp, which is a must read for all creative professionals… I highly recommend it.

3 / Learn to serve your audience.

How can you and your team best serve them?

4 / Focus on the details.

God is in the details. Learn to focus on the tiny stuff that typically gets overlooked.

5 / Steal Things.

Ed Young Jr. said something similar in the first session by saying “you got eyes, so plagiarize.” I love the quote by Jean-Luc Godard that Whit used even better: ”It’s not where you take things from, it’s where you take them to.”

Dissect the things that move you, figure out why they move you and use them in the church. Take things you see and put your spin on them and make them fit you.

6 / Creativity is a muscle. Work it out.

Working out once a week or month is not going to get your fit. Work it out daily. Always be creating even if it sucks.

7 / Read books on creativity.

Here are some of his suggestions:

‘Outliers’, ‘Tipping Point’ & ‘Blink’ by Malcolm Gladwell
‘The Creative Habit’ & ‘The Collaborative Habit’ by Twyla Tharp
‘MTIV: Process, Inspiration and Practice for the New Media Designer’ by Hillman Curtis

Here’s another that I’ll add in:

‘Addicted to Mediocrity’ by Franky Schaeffer

You can read more of Whit’s thoughts on creativity and that of his team here.

‘the Weekly’ Gets Wild

trey — Mon, 07 Feb 2011 17:54:16 +0000

We’ve been promoting an upcoming men’s event for about 6 weeks now (which is honestly way to long) and we were running out of creative ways to say the same thing. So we mixed it up a bit. The event is called ‘Wild Game Dinner’ which is obviously for all the manly hunting types to eat some wild and gamey stuff. So we decided to infuse the entire announcement video (the Weekly), which ran pre-service, with something special just for Wild Game. Let me know what you think…

This is how they typically look.

Best Church Blooper Ever.

trey — Mon, 07 Feb 2011 14:45:34 +0000

This weekend was our Groups Pastor’s first outing as ‘host’ pastor for the weekend, meaning he welcomed & closed the services. He had a bit of a rough time getting started.

The Greatest Cause

trey — Thu, 03 Feb 2011 01:08:44 +0000

‘Twas the Night’ Opener

trey — Wed, 05 Jan 2011 05:44:57 +0000

This was a blast to make, we involved the entire staff and shot the video in a half a day. One of the best days at Bay ever!

‘Twas the Night’ Promo

trey — Mon, 03 Jan 2011 05:32:51 +0000

This is the first year we had a Christmas Eve service, and it was a huge success. This video was a promo we shot at the last minute because our original idea fell through. It turned out to be one of the most talked about spots ever though… enjoy!